Saturday, June 2, 2012

Fashion into Tennis?

Cross fluxes between fashion and sport: comfy materials and new colors that break the wall of conventional style and rules to fashion. But the elegance of beauty remains.
imagevia: tennisgrandstand.com


Cross fluxes between fashion and sport: comfy materials and new colors that break the wall of conventional style and rules to fashion. But the elegance of beauty remains.

Fashion into tennis or tennis injected to fashion? The two worlds have always been very well linked, and have been equally influencing each other. You just need to imagine René Lacoste, the French tennis player of the 20s who invented the fabric called jersey petit piqué, which still at the present time feature the polo shirt with the crocodile. The fabric was lighter and more transpiring, compared to the cotton that had been used to that day, and the short sleeves and the comfortable collar aimed at making the tennis players’ movements easier. The Lacoste polo shirts were initially invented to play tennis, but later became reference pieces of clothing also for other sports, such as golf, and maybe one of most famous and worldwide recognizable clothing elements.

An element that influenced the sport and tennis wear is undoubtedly the evolution of fabrics. The new materials helped the athlete to have a superior and more body heat loss, and this goes in favor of the sport performance. On the other side, these materials allow some chromatic effects that were unimaginable with the natural fibers, and this is entirely in favor of the show. In this techno logic context, some world sport giant companies entered, such as Adidas and Nike, which hold the cartel of the best athletes’ sponsorships: Nadal and Federer, to name just a few. 

A further step to unite the connection between fashion and tennis would be the creation of clothing lines by the big designers. Something that has been started by Adidas and Stella McCartney, with the collaboration of tennis champion C. Wozniacki.

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