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| trackfocus.com |
Nike unveiled its Turbospeed suit, the official apparel for
the USA Track and Field team for the London Summer Olympics alongside ex-Oympic
champions Jackie Joyner-Kersee, Carl Lewis, and Michael Johnson.
Designed for the London Olympics, Nike’s new Rocket Red
track uniforms and trio of medal stand jackets seem as fit for action movie
heroes as for athletes. The brand claims these uniforms are its “swiftest track
apparel to date”. Nike says the suits could shave up to 0.023 seconds off
100-meter sprint times.
“It felt like the right time to go red,” explained
innovation creative director for Nike, Scott Williams. “It’s very bold, and
that inspiration came from talking to our athletes about what they were feeling
in competition.”
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