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| imagevia: tennisgrandstand.com |
Cross fluxes between fashion and sport: comfy
materials and new colors that break the wall of conventional style and rules to fashion. But the elegance of beauty remains.
Fashion into tennis or
tennis injected to fashion? The two worlds have always been very well linked,
and have been equally influencing each other. You just need to imagine
René Lacoste, the French tennis player of the 20s who invented the fabric
called jersey petit piqué, which still at the present time feature the polo
shirt with the crocodile. The fabric was lighter and more
transpiring, compared to the cotton that had been used to that day,
and the short sleeves and the comfortable collar aimed at making the
tennis players’ movements easier. The Lacoste polo shirts were initially
invented to play tennis, but later became reference pieces of clothing
also for other sports, such as golf, and maybe one of most famous
and worldwide recognizable clothing elements.
An element that
influenced the sport and tennis wear is undoubtedly the evolution of fabrics.
The new materials helped the athlete to have a superior and more body
heat loss, and this goes in favor of the sport performance. On
the other side, these materials allow some chromatic effects
that were unimaginable with the natural fibers, and this is entirely
in favor of the show. In this techno logic context, some world sport
giant companies entered, such as Adidas and Nike, which hold the cartel of the best
athletes’ sponsorships: Nadal and Federer, to name just a few.
A further step to unite
the connection between fashion and tennis would be the creation of
clothing lines by the big designers. Something that has been started
by Adidas and Stella McCartney, with the collaboration of tennis champion C. Wozniacki.
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