Zippers are more than an embellishment.
Their tale begins throughout the past century and up to the present becoming an
ornament and a sartorial element to clothing.
Zip fasteners come out the
first time in 1851 on jeans, but by the end of the century, there is the concern
for a patent “separable fastener”. Only during 1913 was the zipper fashioned
and used primarily for galoshes. It frequently rusted and got stuck. For a relative
amount of time, before being used by immensely popular couturiers like
Elsa Schiaparelli, zippers didn’t have an easy life. They were considered
maladroit and too industrial.
Within 1934 Tadao Yoshida, instituted
the Yoshida Kogyo Kabushikikaisha, or, YKK, engraveing them on zippers for
years that have been used all around the world. It’s the brand of the bulk of
zippers that are around us, from clothing to leather goods, from footwear to
furniture. And since 1936, thanks to YKK’s mass production, zippers are part of
our lives forever.
It’s not possible to survive
without them and, above all, to think of a life devoid of that heartening up
and down. There is technology but also sensuality into that swift hand motion
we do whilst opening a zipper an onomatopoeic sound. From aged sleeping bags to
the high-tech warfare-proof suits, from the pencil case we used to have in
school, to suitcases, or boots.
Sticky Fingers Album Art
via:29-25.com
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And then there are those unforgettable
illustrations – or in other words,icons: James Bond’s wet suit, Marlon
Brando’s motor bike jacket, Gilda’s “scandalous” dress, the chic jumpsuit worn by
Roger Federer at Wimbledon in 2009. But also the clever introductions in the
clothing designed by Fashion Houses like Dior, Givenchy, and Versace. In 1973, Esquire identifies the
zipper as “A brilliant tailoring design that has among its numerous advantages
the one of avoiding the possibility of the unintentional and embarrassing
disarray in menswear”.
In that year an ad for
children’s clothing with zippers was published: in this way they can dress by
themselves. It was in 1971 when another small record was broken: the
Rolling Stones placed a zipper that works on the cover of their Sticky
Fingers album created by Andy Warhol.
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