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| Photo by Courtesy Photo |
French Vogue features a cleaner, lighter design, with
remodeled typography and the use of a craft-paper-like brown background — reminiscent of its look back in the Sixties and Seventies.
Some sections in the magazine have been renamed to put
forward the Vogue brand. The editor’s letter reverted to its former title, “Le
point de vue de Vogue” (“Vogue’s Viewpoint” in English).
“All the other Vogues carry a country name. Vogue Paris is
the only one to carry the name of a city,” noted Vogue Paris editor in chief
Emmanuelle Alt. “Everyone fantasizes about Paris. It’s the concept of the
‘Parisienne.’ The ‘Parisienne’ is a girl who makes people dream worldwide,
rightly or wrongly, a girl who represents a particular style, a taste, an
allure.”
Alt said she wants to feature even more profiles, a move noticeable in the August issue, but to also include more fashion stories centered
on people who represent the Vogue aesthetic.
The theme of the September issue, which runs to about 420
pages, is the color black. Three different covers feature Kate Moss, Daria
Werbowy and Lara Stone wearing the same Dolce & Gabbana black dress and
photographed by Mert Alas and Marcus Piggott, who shot 64 fashion pages for the
issue. There are also features on designers Iris van Herpen and Gareth Pugh.
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