Tuesday, August 28, 2012

Schiaparelli and Prada Receives Dreary Attendance

The "Schiaparelli and Prada: Impossible Conversations" exhibit closed with a more modest sized attendance of 339,838 viewers last Sunday in comparison to McQueen’s Savage Beauty exhibit that double that, with 661,509 visitors.
"Schiaparelli and Prada: Impossible Conversations" via: nymag.com

The "Schiaparelli and Prada: Impossible Conversations" exhibit closed with a more modest sized attendance of 339,838 viewers last Sunday in comparison to McQueen’s Savage Beauty exhibit that double that, with 661,509 visitors.

The exhibit opened in May, with curator Andrew Bolton saying that he wasn’t expecting to repeat the success of last year’s McQueen exhibit, which shattered attendance records and was so popular that the museum had to extend its run twice.

“We deliberately wanted to do something more high-concept and more intellectual than an emotional experience. We also wanted to focus on designers who are able to marry their conceptualism with practicality."

The resulting show was something that people probably described to their friends as, "Oh, it was interesting," instead of, "OH MY GOD, YOU HAVE TO SEE IT." Which, at the end of the day, makes up the difference between 339,838 and 661,509 .

Other recent popular Costume Institute shows include the 2008 exhibit "Superheroes: Fashion and Fantasy," which drew 576,000 viewers, while the 2001 exhibit on Jackie Kennedy had 559,902.

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