Amber Valletta for Emilio Pucci

Photo by Courtesy Photo

Emilio Pucci seems to have reeled it in a bit for its fall ad campaign, serving up a subtler, sultrier ambiance. The campaign features a loud, unbridled printed dress while serving up a subtle little black dress.  

The campaign, starring Revenge star Amber Valletta, has been shot by famous photographer duo Mert Alas and Marcus Piggott in a location inspired by Pucci's Renaissance headquarters, the beautiful Palazzo Pucci in Florence.

Fall/Winter 2012-13 Trends

The season focuses on patterns inspired by 60s interior design, this time worn to recreate a patchwork of patterns and colors. American-style jewelry, making a reappearance on the runway as presented by Miu Miu mixing precious stones with an engraved cameo, a clear hint of Pop Art philosophy.

Leather is also back not only as accessories, but also in close-fitting garments: a goth-effect for the dark leather dress by Reem Acra. Trends now require items with strong hues: fire red will take center stage both for minimalist women, see Calvin Klein, and for dark ladies inspired by 40s icons, see Michael Kors.

Electric blue is one of the leading trends on the catwalk, shown on geometric garments: the feminine sheath dress by Lanvin.

Among the most alluring trends, dandy style requires a careful research on elegance and perfection through the choice of details: hinting at Oscar Wild for the double-breasted outfit by Miu Miu, inspired by Italian men’s elegance for Ralph Lauren Collection that top off a flared pantsuit with a bow tie, a red silk clutch and a coppola hat adding a Sicilian touch. A cult-garment for Fall/Winter 2012-13 dandies: the textured wool trench coat by Céline.

What makes a difference is the penchant for bizarre in the true sense of the word: as seen in the dress by Roberto Cavalli.

Tommy Hilfiger Fall/Winter 2012-13

the hilfiger family

The fall/winter 2012-13 campaign set on a camping trip, features a preppy style of clothing infused with bold colors and patterns.

Tommy Hilfiger's Fall Winter 2012-13 campaign was shot by Craig McDean. Noah Mills and  Jacquelyn Jablonski are the faces of the ad together with the troupe of the big Hilfiger family, the symbol of the American brand.

Valentino Fall/Winter 2012-13

Set in building symbol of Sicilian baroque,Palazzo Valguarnera-Gangi, Valenino's Fall/Winter 2012-13 Ad captures a sophisticated, romantic atmosphere with a subtle darkness that characterizes the new collection. 

The campaign was shot by the renowned American photographer Deborah Turbeville. Models are Frida Gustavsson, Jac and Caroline Brasch Nielsen

Vogue Italia July

vogue.it

Vogue Italia plays with explores the laws of gravity for it’s July Fall/Winter 2012-13 Collections Issue. The Karl Templer, fashion editor explores the color black, with its innate adaptability, that may constitute the common denominator of many different declinations of the female spirit. Also featured are colorful prints by varied designers for Fall/Winter Season.

Proposed by designers are long evening gowns in embroidered tulle or silk georgette, bijoux and shoes with ankle strap: all Gucci. Pantie hose Calzedonia.

Hair Guido for Redken. Maquillage Pat McGrath for Dolce & Gabbana. Set design by Mary Howard.

Robotica

Metallics reflecting the light for a basic austerity, details inspired by a 20s metropolis. Inspired by  Metropolis (1927) by Fritz Lang, woman becomes an eclectic android in all forms.

A multi-hued metallic pattern for Chanel that redefines the details of a classic coat in gray cloth.

Metallic plates embrace the female silhouette, like Co Te and their metallic skirt. Punk-like metallic fringes for the dress by Ambre Babzoe.

Metallic plates embrace the female silhouette, like Co Te and their metallic skirt.

A yellow riveted armor for the detailing by Versace, as if just welded into its steel structure.

The cult detail: the shoe boots by Andrea Chaves: simple nude pumps closed into a 3D-effect metallic structure.The same mood seen at Meier Bruecher that choose an almost space-age revisitation for a golden scaled glove while Giussepe Zanotti designs a necklace with the same feel.