Hippie

Givenchy Fall/Winter 12-13

Givenchy's Fall/Winter 2012-2013 campaign depicts a clash between different dimensions, looks, and motion, shot by Mert Alas and Marcus Piggott with the brand's creative director Riccardo Tisci. The campaign is intense and has a strong impact to anyone who sees it. 

The campaign,  styled by Carine Roitfeld, former director of Vogue Paris, stars Joan Smalls,Stella Tennant,Rodrigo Braga, Daniela Braga, Jarrod Scott,Simone Nobili and Stef van der Laan. Hair and make up by Lucia Pieroni and Luigi Murenu.

Zippers

Zippers are more than an embellishment. Their tale begins throughout the past century and up to the present becoming an ornament and a sartorial element to clothing.

Zip fasteners come out the first time in 1851 on jeans, but by the end of the century, there is the concern for a patent “separable fastener”. Only during 1913 was the zipper fashioned and used primarily for galoshes. It frequently rusted and got stuck. For a relative amount of time, before being used by immensely popular couturiers like Elsa Schiaparelli, zippers didn’t have an easy life. They were considered maladroit and too industrial.

Within 1934 Tadao Yoshida, instituted the Yoshida Kogyo Kabushikikaisha, or, YKK, engraveing them on zippers for years that have been used all around the world. It’s the brand of the bulk of zippers that are around us, from clothing to leather goods, from footwear to furniture. And since 1936, thanks to YKK’s mass production, zippers are part of our lives forever.

It’s not possible to survive without them and, above all, to think of a life devoid of that heartening up and down. There is technology but also sensuality into that swift hand motion we do whilst opening a zipper an onomatopoeic sound. From aged sleeping bags to the high-tech warfare-proof suits, from the pencil case we used to have in school, to suitcases, or boots.

Sticky Fingers Album Art 

via:29-25.com 

And then there are those unforgettable illustrations – or in other words,icons: James Bond’s wet suit, Marlon Brando’s motor bike jacket, Gilda’s “scandalous” dress, the chic jumpsuit worn by Roger Federer at Wimbledon in 2009. But also the clever introductions in the clothing designed by Fashion Houses like Dior, Givenchy, and Versace. In 1973, Esquire identifies the zipper as “A brilliant tailoring design that has among its numerous advantages the one of avoiding the possibility of the unintentional and embarrassing disarray in menswear”.

In that year an ad for children’s clothing with zippers was published: in this way they can dress by themselves. It was in 1971 when another small record was broken: the Rolling Stones placed a zipper that works on the cover of their Sticky Fingers album created by Andy Warhol. 

Iron Woman

The harshness of folded blades, the reflexes of metal and the details that recall rivets and internal mechanisms. A woman that breaks into daily life with her new iron lady aesthetics.