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| Gabriella Wilde and Roo Panes for Burberry |
English brand Burberry releases its latest Fall/Winter
2012-13 campaign starring models Gabriella Wilde and Roo Panes via a dozen
different social networking sites, complete with video, and a song.
Burberry’s Autumn-Winter campaign celebrates once again the
brand’s Britishness – the identity of the label has been tangled with London
and the British tradition for more than a hundred years. It’s not just simple
photos though. The campaign set in the Royal Naval College in Greenwich, with
creative direction by Christopher Bailey and shot by Mario Testino, includes
multimedia video content in black and white with short cinematic films to be
unveiled on-line and off-line during the season.
"We wanted to play with everything that’s at the heart
of the Burberry world” explained Bailey “Celebrating our brand and London
through imagery, film, music, weather and our iconic outerwear all in a very
poetic and British way".
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