D and G's couture "test run" | huffingtonpost |
Dolce & Gabbana will be showing its first ever couture collection to
a group of clients in Taormina, Sicily on July 9th.
The unveiling will take place far from the fashion media. The choice is strategic, for a
number of reasons:
1. It maintains the very exclusive, private allure of the
couture;
2. It allows Dolce & Gabbana to avoid the stringent
requirements the French couture world imposes on any brand that wants to call
itself a full-fledged couture house;
3. It gives them a
chance to launch their first collection free of critics.
Apparently select few — three— media outlets are being
invited to the unveiling.A source at the brand simply says the designers have been
interested in exploring this area for awhile — the old “artistic challenge”
line.
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