Schiaparelli's Rebirth

Diego Della Valle of Tod’s | luxuryinsider

“I am not a reincarnation of Elsa Schiaparelli, but I am very proud to be an ambassador of this house,” said Farida Khelfa as she opened the gilded doors to the vivid interior of the apartment on the Place Vendôme — the very place where the original designer, known as “Schiap,” showed surreal collections in the 1930s.

Diego Della Valle of Tod’s is behind the rebirth of the house of Schiaparelli and is still searching for the right designer to give new life into the brand and ultimately create goods to sell.

Farida, as the cinéaste, stresses the importance of Schiap’s legacy. “I see her as a very strong woman for her time — and so in advance that she worked in fashion with artists nearly a century ago,” she says.

Nobody is thinking that the brand will be a new couture house but rather a home for special pieces, made to order and one of a kind.

“We need a house like this today,” Farida says. “Couture is changing. We need a touch of luxury and really interesting work.”

reference:nytimes