Monday, July 2, 2012

Dolce and Gabanna Couture


Dolce & Gabbana will be showing its first ever couture collection to a group of clients in Taormina, Sicily on July 9th.
D and G's couture "test run" | huffingtonpost


Dolce & Gabbana will be showing its first ever couture collection to a group of clients in Taormina, Sicily on July 9th.

The unveiling will take place far from the fashion media. The choice is strategic, for a number of reasons:

1. It maintains the very exclusive, private allure of the couture;

2. It allows Dolce & Gabbana to avoid the stringent requirements the French couture world imposes on any brand that wants to call itself a full-fledged couture house;

3.  It gives them a chance to launch their first collection free of critics.

Apparently select few — three— media outlets are being invited to the unveiling.A source at the brand simply says the designers have been interested in exploring this area for awhile — the old “artistic challenge” line. 

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