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| Stella McCartney |
Christopher Shannon, Michael Van Der Ham and Nasir Mazhar produced
350 costumes for the London 2012 Olympics Opening Ceremony, worn by dancers in a section of the show representing
the "present and future of the extraordinary influence of British
creatives in the world of youth culture".
The Olympic Games 2012 is all set to become yet another
fashion week of sorts, with big designers like Stella McCartney, Ralph Lauren, Prada,
Hermès and Salvatore Ferragamo designing clothes for their national teams.
Italian fashion giant Giorgio Armani, who has designed Italian Olympic team’s
official kit, under its sportswear Emporio Armani EA7 has happily said that
London 2012 would be “the most fashionable Olympic Games ever”. The Italian
sailing team on the other hand will don clothes courtesy Prada.
Athletes aren’t the only ones who will be looking stylish
this summer: a horde of brands have opened stores in London to celebrate the
Games. Victoria's Secret opened its debut UK store in the Westfield Centre in
London's Stratford this week. H&M opened two sporting-inspired boutiques in
Covent Garden and the Westfield Centre in Stratford. Liberty opened its first
store in the Westfield Centre in Stratford; while Opening Ceremony celebrated its
debut London retail outlet last week, the same week as Chanel opened its debut
UK standalone beauty shop.
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