Grand Chic

vogue italia july 2012

Great fur headgear, where the demarcation between hat and hair is blurred and is lost in the ruffled fullness of the volume. The ample collar of a coat hovering between the French Revolution style and that of the gentlemen from Jane Austen’s Pride and Prejudice. The cinematographic silhouette of a modern and forever willowy Mrs. Addams.

In the photographs of this fashion story by Sølve Sundsbø a carrousel of inventions unravels, a parade of quotations which, with ironic lightness, show how preciousness, elegance, the very spirit of couture can flow in the lively, everyday universe of prêt-à-porter, giving life to a totally original product, characterized by a strong creative value.

Clothes and accessories go beyond the concept of industrial creation, surpass the purpose of large-scale retail trade and give the wider public the ideas of a fashion that originates in a dream, lives it and makes it reality. The necessity to introduce luxury and dream of couture into the world of p-à-p has never been as strong as at the current time. A moment in which evading uncertainty and anxiety is sought after, by taking refuge in the true comfort food of the soul, which is beauty.